The world is facing an unprecedented crisis, we are experiencing changes in the markets and an economic uncertainty that worries people who are considering making investments in general. 

As an entrepreneur, I understand that you might think that it is a delicate time to invest. However, there are currently a number of conditions that facilitate the purchase of a property, such as:

1. There is a wider range of price promotions
2. Inflation has remained under control with a variation of 0.3% as of June 2020 with respect to the previous year. 
3. The exchange rate has also been reasonably stable in the midst of this situation.
4. Most financial institutions interested in placing capital are offering favorable rates and terms for formalization.

All of the above, has helped sectors such as primary home purchases to grow by 9% in the first half of 2020 compared to the same period last year. Other sectors that have seen interesting movement are industrial, logistics and secondary housing. On the other hand, offices are undergoing a transformation for the new normal that is expected from this moment on.  

Now, what do I mean when I say it is a good time to invest in Real Estate?

Here are two different scenarios when buying a property, whether you are an investor or a buyer/user: 

• For an investor: you have an opportunity to buy at a good price and generate a capital gain in the future, or a fixed rental income. We have seen several investors interested in getting good prices by buying a group or package of properties.

• For a buyer/user: Buying a property for own use, it is a good time to take advantage of current promotions and benefits offered by banks.

Virtuality also generates an opportunity today, because tools have been developed that allow the promotion of real estate developments remotely. I will mention some of them: virtual tours, in which real estate can be seen in 360 degrees; virtual appointments in which the potential buyer is accompanied by a video call, virtual open houses, etc.

Really with a small investment of time, an interested person can compare projects in a very complete way and thus make a decision more easily.

As always, it is important to also assess other issues such as location, type of product, quality and support of the developer group, etc.

For example in Saxum, we are developing projects with the objective of taking advantage of all the conditions offered by the area, such as: central location with several access roads, train service, bus, bike path, where you can walk with tranquility, close to universities, banks, restaurants and more.

The buildings are constructed with iconic architecture and biophilia elements. They will also have office areas and commercial plazas. We are sure that it will change the way of working in this important area of our capital city.

Crises always bring opportunities to those who know how to identify them, so if you are an entrepreneur who thinks about the growth and stability of your business, a real estate investment is always a good option.