Marketing from the beginning of a real estate development is crucial to the success of the project:

• It allows developers to understand the needs and desires of prospective buyers, enabling them to design and build properties that meet the demands of the market.
  
• They can establish a presence in the marketplace and generate interest in the project before construction is completed. This helps to secure the necessary financing for the project and attract potential buyers.
  
• It also helps developers set appropriate property prices and develop effective marketing strategies.